江南布衣品牌跨界传播效果调查Questionnaire On The Effect of JNBY's Branding Strategies
非常感谢您参与协助调查!本次问卷调查与杭州江南布衣服饰有限公司及其相关机构无任何商业合作关系,问卷所得数据仅用于本人学士学位论文研究写作;问卷内容会严格保密,您只需按照实际情况填写即可。
Thank you for your support! This survey has no commercial cooperation with JNBY, all the data will use for the graduation thesis (BA), your information would be kept strictly confidential,  please answer the following questions carefully and authentically.
您的性别Gender
  • 男性 Male
  • 女性 Female
  • 跨性别者 Trans-Gender
您所处的年龄段Age
  • Under 22
  • 22~29
  • 30~39
  • Over 40
您目前所在的行业(多选)Occupation By Types (Multiple)
  • 教育/学术科研/院校学生Education/Academy/Undergraduate
  • 广告/媒体/互联网Advertising/Media/Internet Corporation
  • 艺术/设计/时尚行业Arts/Design/Fashion
  • 金融/法律/咨询Financial operation/Legal Profession/Consulting
  • 行政机关/事业单位Government
  • 服务业(餐饮/旅游/酒店等)Service Occupations
  • 其他Others
您是否知晓江南布衣及旗下品牌(JNBY/速写CROQUIS/less/jnby by JNBY/PommeDeTerre蓬马)?Do you know these JNBY's brands? (JNBY/CROQUIS/less/jnby by JNBY/PommeDeTerre)
  • 是,知道江南布衣并且熟悉这些副线品牌Yes, I know it well.
  • 听说过江南布衣但是不知道这些副线品牌Yes, but I am not clear about them.
  • 对江南布衣以及这些服装品牌完全不知晓No, I know nothing about it.
您是否曾经购买过任何江南布衣旗下品牌的服装产品?Have you ever buy JNBY's costumes products ?
  • 是Yes.
  • 否No.
您是否正在关注或者曾经关注过江南布衣旗下品牌的微信公众号?Are/Were you following JNBY Official Account on Wechat?
  • 是Yes.
  • 否No.
您在江南布衣的微信公众号上一般关注哪些资讯和功能?(多选)What kind of information are you concerned about? (Multiple)
  • 微信商店Wechat Shop
  • 会员服务信息VIP Service
  • 主题专栏推送Column Delivery
  • 季度新品及主题介绍New ArrivalTheme
  • 活动及展览预告Upcoming EventsActivities
  • 虽然关注了但几乎不点开Never read
您是否了解或者听说过这些关联艺术机构或项目?(多选)How many institution or art project do you know? (Multiple)
  • 想象力学实验室 Imagokinetics
  • 陈维:午间俱乐部JNBY Festival No.1: NOON CLUB
  • 月食活动 Eclipse
  • 江南布衣面料实验室 JNBY Fabric Lab
  • JNBY Ycurious
  • 江南布衣概念店JNBY Conceptional Store
  • 年轻人都去哪儿|JNBYxVICEWhere're we going
  • JNBY COVER
  • JNBYx“莜原一男”Shinohara Kazuo
  • Where are we living|JNBYx鲤NEWRITING
  • 第零回艺术展No.0 Festival: Be yourself
  • 以上这些都没有听说过 None.
以下哪些标签关键词符合您对江南布衣的品牌联想?(多选)What's your imagination about JNBY? (Multiple)
  • 自然诗意NaturalPoetic
  • 新式复古Vintage
  • 先锋/反常/特立独行Avantgarde
  • 低调/隐而不显/遁世者Low-pitched Hermit
  • 意趣/奇幻Fairyland
  • 建筑ArchitectureStructure
  • 轻盈活力/优雅运动/年轻YouthfulDynamic
  • Just Naturally Be Yourself
  • 大宇宙/太空漫游CosmosSpace Walker
  • 想象力丰富FancyImagination
  • 其他Others
  • 科技感/新媒体艺术ScientistNew Media Art
未来您是否有兴趣购买/重复购买江南布衣的产品,或者关注/参与相关的艺术项目?What's your attitude towards JNBY's costume products and art eventsproject?
服装产品Costume Products
艺术活动Art Events
影响您购买/重复购买服装产品的主要因素是?(至多两项)Factors that influence you most when you are shopping. (Up to 2)
  • 产品价格 Price
  • 品牌及服装风格 Style
  • 购买渠道是否便利(线上商店/旗舰店)Store
  • 圈内的流行趋势 Popularity
  • 产品质量/店铺服务 QualityService
  • 其它 Others
影响您关注/参与相关艺术活动的主要因素是?(至多两项)Factors that influence you most when you are deciding whether to join or not. (Up to 2)
  • 活动/展览主题 Theme
  • 艺术家知名度 Artist
  • 活动热度/大众关注度 Public Attention
  • 前往活动现场是否便利 Transportation
  • 活动形式 Form
  • 活动与服装新品的关联度 New Arrival
  • 其它 Others
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