Exploration of customer experience for home
Dear respondents, you are invited to take part in a research study of a postgraduate academic project of Brunel University. This questionnaire is designed to gather your opinions towards the influence of store environment of multi-brand fashion retail stores. Multi-brand means marketing of two or more similar and competing products by the same firm under different and unrelated brands.  本问卷包含单选题、多选题和填空题(可用中文作答)
Have you ever visit these stores below? If yes, please complete the rest of questions. Otherwise, please quite this survey. Thanks. 你是否去过以下品牌集合店?如果没有,请跳过这份问卷
  • 10 CORSOCOMO (Shanghai)
  • DOVER STREET MARKET (London)
  • IT
  • BNC薄荷糯米葱 (Beijing)
  • DONGLIANG栋梁(Shanghai)
  • MERCI(Paris)
  • OPENING CEREMONY(New York)
What is your gender?你的性别
  • Male
  • Female
What is your age?你的年龄
  • Below20
  • 20-30
  • 31-50
  • Above50
What is your occupation?你的职业
How much money do you usually spend on clothing per month?你每月在衣服上花多少钱?
  • RMB 0-500
  • RMB 500-1000
  • RMB 1000-3000
  • RMB 3000-5000
  • RMB Above 5000
How often are you going to the fashion multi-brand store?你多久去一次集合店
  • Several times per week
  • Every week
  • Every month
  • Every 3 months
  • Half a year
What is your purpose of going to a fashion multi-brand store?你去集合店的目的
  • Buying goods
  • Choosing goods(then buying online)
  • Just for relax and take photos
  • Enjoy the store display
  • Other
Is there a particular purpose that you prefer to go to the multi-brand store?有什么特别的目的你更喜欢去集合店而不是传统零售店
  • High quality of goods
  • Comfort store environments
  • Convenient location
  • Attractive and unique design of the store
  • Thoughtful service
What kind of experience will more attractive for you in a fashion multi-brand store? 在品牌集合店,哪种体验更吸引你?
  • Unique modern interior design
  • Background music
  • Cultural activities
  • Stylish healthy living decoration
  • Personal customization
  • gallery-inspired merchandising
In general, how will you rank the existing shopping experience in fashion multi-brand store in China?请给集合店的购物体验评分
interior environment
product display
light
music
color
eye-catching window display
cafe and food services
activity organizing
thoughtful service
fitting room
Which of the following STYLE do you prefer to go ?你喜欢以下哪个风格?
  • Modern
  • Comfort
  • Wood
  • Gallery-inspired style
  • Healthy living decoration
  • Advance
  • Colorful
  • activity
Please use 3 words to describe the fashion multi-brand store you will like to go :请用三个词形容你想去的时尚品牌集合店的风格
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